UX Writers play a role in a critical area that designers often overlook: words.
Copy is one of the most important parts of a design, so it should be not a surprise to find a role specifically targeted at copywriting. UX writers contribute to the prototype phase of the design process, and are crucial in finalizing the product before launch.Role responsibilities include
Role responsibilities include
- Write micro-copies and macro-copies for user interfaces so that people can navigate, use and troubleshoot the product easily
- Create effective page titles and navigation menu item names so that users can intuitively get to the page or screen they want
- Write error and help messages that are simple, effective and blame-free; so, in the unfortunate event of an error, users feel assured rather than annoyed
- Craft effective emails and newsletters to achieve product goals (such as to get people to sign up for an account)
- Weave a cohesive narrative throughout the product, so users will experience a consistent tone of voice and direction no matter which screen or page they access
- Write content in the tone of voice that matches the organisation's identity or brand.
- Define and maintain a vision for the product’s language that will be applied across the board.
- Choose the right kind of help for the situation: tutorials versus manuals versus contextual help versus micro-copy.
Also known as
This role is good for someone who
Has background knowledge in Languages, Social Sciences (Sociology, Anthropology), Copywriting, Marketing. This is someone who has good communication and empathy skills to deal with users' mental models.
To succeed in this role, one must :
- Love to help users achieve their goals with the least cognitive load. That means you should be attracted to empathizing with your users and understanding their goals;
- Likewise, you’re passionate about achieving your product’s and business’s goals;
- Possess deep knowledge in writing as well as a solid understanding of UX design
- Enjoy using empathy, data, business goals and logic to inform your writing.