Product Designers work throughout the whole design process: They do research at the beginning to find out more about the customers’ needs, get involved in ideation, build prototypes, test it with users and oversee the implementation.
A product designer pays special attention to the product, on top of the user’s experience. This means as a product designer, you help create the product’s designs as well as the product goals and roadmap.
On top of that, it is often expected that they have at least a basic understanding of coding so they know what is and isn’t technically feasible, and which layouts are most scalable.
Role responsibilities include
- Plan and conduct user research and competitor analysis
- Conduct usability testing
- Analyze complex data to establish design goals
- Ability to translate company goals and objectives into digital experiences
- Create user stories, personas, user scenarios and storyboards
- Create intuitive and useful solutions to solve the problems users face in their lives
- Plan out Information Architecture and create sitemaps
- Create wireframes and prototypes in all fidelity levels
- Familiar to fundamental principles of visual design (like contrast, alignment, repetition and proximity) to enhance user interfaces.
- Use a range of different tests to evaluate their solution with users
- Inform and plan the product’s roadmap 6–12 months into the future
- Collaborate closely with development and marketing teams to ensure that designs can be successfully implemented.
Also known as
There aren’t really any synonyms for product designers.
Some companies define product designers as identical to UX designers.
This role is great for someone who has background knowledge in Design (Graphic, Product, Style), Management, Business, Development.This is someone who has good communication, collaboration and empathy to deal with users and multidisciplinary teams.It is also good to have project management, strategy and data skills to plan and schedule product's development.
To succeed in this role, one must :
- Enjoy developing and integrating business goals into design and product decisions;
- Love participating in the entire design process;
- Possess deep knowledge in design and a good understanding of business; and
- Can analyze complex data to synthesize designs that satisfy business goals and user needs.
The hardest role in tech: Product Designer
I will preface by saying that these roles are not usually cut and dry like I've written them here. It's usually some combination. However, there are some companies or agencies that do separate these roles very specifically. There is a different definition for production designers in film, but here I'm talking specifically about the field of graphic design.