Let's get under the hood a little and lay some foundations for understanding the landscape of the digital world – where we spend so much time.

What is the Cloud

One of Google's server 'farms'


Making choices #Johny

#johny - let's build on this here: G-Suite for business teams (or Office 365)

Google vs 365 - new design vs taking old tools into the cloud

Microsoft, a desktop application business - who have rammed their software into the cloud. 20th vs 21st century tools

IT Departments vs Digital Department

End to end #Johny

Integration of software vs a dog's breakfast

if it is setup wrong, they become more work, not less

Brand marketing - Sites - Onboarding commerce - Billing - Support

A brain storming exercise - what are the tools you have in your business - self audit

This will help you see the tools we're going to show - where they fit

API's - Application Protocol Interface

Enabling software to talk nicely to other software, API stands for 'application programming interface'. It's a way to share data between computers (via websites and applications). Commercial sites make some parts of their code available to developers so that they can built tools for the site. The code they expose is called the API and the stuff they build - the tools and widgets - are called applications.


Here's a good overview if you're keen to understand what an API can do and where it's commonly used.

Open source - a philosophical approach

When looking at a software solution for your business, it's good to know what is driving the ongoing development and support of it.

As well as looking to see who the team are, and learning what you can about its track record, be sure to find out if the software is proprietary or open source.


Open source is a type of licensing agreement that allows users to freely modify a work, use said work in new ways, integrate the work into a larger project or derive a new work based on the original.

By removing barriers between innovators, open source promotes a free exchange of ideas within a community to drive creative, scientific and technological advancement.

The knowledge is shared, and the entire community benefits from the collective innovation.

Filing - 7 +- 2

Do you have a filing system that just works - ie you know where to file a new document (Spreadsheet, PDF, Slides, etc) AND you know where to go to find it?

There's a simple trick that can change this forever. I'll describe it then explain why it works.

Create a folder structure which has no more than 5 folders at the top level.

On my Mac


In Google Drive - Documents in the cloud


Why does this work

Because human beings can't hold in their head more than 7 +- 2 things at any one time. Of course there are tricks to recall dozens of things from memory, but at a glance, this is the recognised human limit. So don't fight it! Go with it.

Once you have defined the top level folder names, the contents of those can be greater, but again, keep them limited to what is current and make a folder, in my case for archive projects and clients.