The "Goldilocks Experience" of developing a foundational research framework - finding a practice...
Before I dig into the research, here's a little background context about Udemy. Udemy is an online vi deo-based learning marketplace founded in 2010 where any learner can find the right teacher in an area of interest - from Python programming to painting.
Adding Jobs-to-be-Done to a Persona-Based Product Development Process
Adding Jobs-to-be-Done to a Persona-Based Product Development Process In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy.