Desirability Testing


  1. Test your design early and often! You want to keep that lean phylosophy
  2. Usability: you want to make sure that your design product is easy to be navigated (User test - see how he/she uses the app)
  3. Functionality: Have I implemented the good features? How does the user feel about the functions? About the app overall?

Aestethics: visual elements produce an emotional response from users. Understanding these emotional reactions help designers to influence users appropriately. Visual design can be tested and analyzed. (what’s the feeling given overall?)

Microsoft Reaction Card

It is in essence a list of 118 words that might be used to describe a product.

You can narrow the words selection to help testers and ask them to pick for example 5 words.

This will also help you restrain the variety of answers and therefore make analysis more affordable.

These adjectives represent a mix of descriptions that people might consider positive or negative.

Designers should show participants a user interface, then ask them to select the three to five of these adjectives that best describe it. Make Reaction Card from every user.

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Brand Personality

Test The Five Dimensions of Brand Personality by Jennifer Aaker is a framework to describe and measure the “personality” of a brand in five core dimensions.

Each dimension is divided into a set of facets.

It is a model to describe the profile of a brand by using an analogy with a human being.


Five Seconds Test