- Test your design early and often! You want to keep that lean phylosophy
- Usability: you want to make sure that your design product is easy to be navigated (User test - see how he/she uses the app)
- Functionality: Have I implemented the good features? How does the user feel about the functions? About the app overall?
Aestethics: visual elements produce an emotional response from users. Understanding these emotional reactions help designers to influence users appropriately. Visual design can be tested and analyzed. (what’s the feeling given overall?)
Microsoft Reaction Card
It is in essence a list of 118 words that might be used to describe a product.
You can narrow the words selection to help testers and ask them to pick for example 5 words.
This will also help you restrain the variety of answers and therefore make analysis more affordable.
These adjectives represent a mix of descriptions that people might consider positive or negative.
Designers should show participants a user interface, then ask them to select the three to five of these adjectives that best describe it. Make Reaction Card from every user.
Capturing user feedback with Microsoft's product reaction cards - UXM
4 minutes read If I said "iPhone" to you, what are some of the words that might pop into your head? 'Cutting-edge' perhaps, or 'Desirable'? What about if I said "Facebook", or "Uber"? What words would you use to describe those products? Words are the currency of human communication.
Say it with a word cloud - UXM
3 minutes read Word clouds (also known as text clouds and tag clouds) are not just a cool way to show a bunch of tags they are also a great way to visually communicate all sorts of UX related information, from user stories to search keywords.
Using the Microsoft Desirability Toolkit to Test Visual Appeal
Along with satisfaction-rating scales or qualitative-comment analysis, the Microsoft Desirability Toolkit (also known as the Microsoft Reaction Card Method) can help designers gauge users' responses to the aesthetic qualities of a site. This desirability study methodology was first introduced by Joey Benedeck and Trish Miner in their 2002 paper, "Measuring Desirability: New methods for evaluating desirability in a usability lab setting."
Test The Five Dimensions of Brand Personality by Jennifer Aaker is a framework to describe and measure the “personality” of a brand in five core dimensions.
Each dimension is divided into a set of facets.
It is a model to describe the profile of a brand by using an analogy with a human being.
Five Seconds Test
Five Second Test
Participants are given five seconds to view a design, after which they answer some simple questions. Before the test starts participants are given a primer on the format and reminded to pay close attention. Depending on the goal of the test, they may also be given some context for what to look out for.
An Introduction to Five Second Testing - UsabilityHub
Five second testing is a form of usability testing that allows you to measure how well a design quickly communicates a message. This kind of test provides both quantitative and qualitative feedback that helps you optimize a design.